Office 972.484.5225 Fax 972.484.6960 Email dale@libertyexchange.com
We are pleased to present this small, but mighty opportunity for a proprietary personal care products manufacter and online retailer. Related to travel and home use.
Take advantage of the years of R & D, product development for a line of 2 products that could be expanded to include multiple related additional products. The business enjoys two trademarks and proprietary formulas and is ready to take off.
Due to Covid and changes in the industry, over the last few years, the company has segued from 15% consumer and 85% corporate accounts to approximately 95% B2C. (business to consumer)
Sales based on 12 months 2024.
The products are manufactured through a third party, and sold through a company Amazon account as well as a small amount via Seller’s own website.
It wasn’t until April of 2024 that the owner engaged an Amazon Agent to handle the marketing, research, and handling of the Amazon account. A buyer experienced in Amazon sales would not have the need for the Amazon Agent.
Note that Seller has basically “played” with this business, and never intended to work it full time.
The owner spends on average 2-5 hours/week on the business. However, a full time owner-operator would have plenty of time to begin developing more products and handle some of the functions the contract manufacturer currently handles. More explained with an NDA.
A strategic buyer with its own line of products, and possibly a warehouse, would be able to add this premiere line to their existing portfolio of products.
Business hours - As needed – 5 hrs /wk typically
GROWTH POTENTIAL & EXPANSION:
• Increase the distribution – The Amazon Agent can also add the line to Walmart online offerings which could immediately increase the sales.
• Start posting on the Instagram and Facebook accounts Seller doesn’t do anything with.
• Increase the product line by package sizes, configurations, and various scents (only 1 scent now)
• Develop more proprietary products for the brand.
• Develop videos to showcase how well the product works.
• Purchase in bulk versus small quantities. This alone would save significant cost of goods expenses and allow the possibility of engaging a contract manufacturer who prefers large runs.
• Seller has never ventured into the possibility of wholesaling the product to retailers. Airport convenience stores would be a natural for the products for travelers.
• A strategic company could develop a larger line with this stellar brand name.
This is not a solicitation or offering to sell securities.
Listing Broker Erin Bonner, Transaction Intermediary, Consultant & Business Broker.
Facilities:
Relocatable (Home Based)
Competition:
A handful of national competitors exist for the branded primary product; however, most of those are not environmentally friendly as is this one. For the ancillary product developed in 2019, there are more competitors, including a Fortune 500 (100?) Company whose product is not the same quality as is that of the Company.
Support & Training:
Owner will train for 30 days by mutually agreed appointments as needed. Non-compete nationwide is available.
Reason for Selling:
Retired.
Home-Based:
This business is Home-Based
"I made the decision to sell my practice but had no idea how to go about it. Dale, President of Liberty Business Exchange met with me to explain the process. I found him and his company to be extremely professional and knowledgeable. I listed my practice with Liberty Business Exchange and within a short period of time there were several potential buyers interested in my practice. Liberty Business Exchange found the perfect buyer for my practice and guided us through the entire process. I am so glad I used the professional services of Liberty Business Exchange. If you are wanting to sell your practice or business, I highly recommend Dale and his company Liberty Business Exchange."
Dr Carl Naehritz DC
"I wanted to thank you again for your diligent efforts in helping us sell our business. It was a privilege to work with a professional who was so accessible and so attentive in helping us close the deal. I greatly appreciate all you have done and wish you continued success, both personally and professionally."
Heather Davis, Elizabeth Quinn Enterprises
“Liberty Business Exchange helped me to facilitate the acquisition of a publishing venue in a most expeditious and professional manner; forwarding Seller information, responding quickly - even on weekends - to arrange appointments, due diligence, the offer presentation, etc. For any buyer searching for a business, I would highly recommend Liberty".
Ted Paff, California
"This letter is a little late but Gini and I were very impressed with Liberty Business Exchange and your personal efforts to sell the Outback Pub in Dallas. You certainly found a qualified buyer very quickly, and your tenacity in staying on top of all the problems that arose during the period after a sale agreement was signed enabled us to proceed to a successful closing. We certainly recommend you and your company to any small business owners looking to sell their business... we will keep in touch and thank you once again for the professional manner in which you handled the sale".
Craig G.
Dear Erin -
"We are very pleased to learn that you are being recognized professionally for your many successes as a Business Broker; identifying qualified Buyers for profitable businesses. Under your direction, the speed and fluidity of the selling of our business, The Tiecoon, was truly impressive. If we ever chose to sell another business, we will certainly choose you again. Your ability to facilitate the sale of any business is an excellent example to all of us; on both sides of the transaction table. As always, our very best regards for the holiday season and the New year".
Leon & Pamela Morrison
"Erin Bonner was the broker for the sale of my business … I’d built from scratch and operated for 29 years. I had an obligation to myself, but more importantly to my employees and my customers, to find a reputable firm that would maintain the high standards of ethics and professionalism I’d worked so hard to implement in our organization. Erin handled our transaction as if it were her own business; at no time did I ever feel like she was simply trying to close a deal. I highly recommend Erin to any individual that is thinking of selling their business. She is a most trusted, valued and professional person you need to have on your side".
Christine Thomason, Former President of Metro Environmental {a DFW HVAC Co.}
"I believe that a broker like Erin is rare in today’s market. Most brokers just want to make a deal and get a commission. Erin’s focus, from my perspective and experience, is on making the RIGHT deal. I highly recommend Erin to any individual that is even thinking of selling their business. Whether an owner is ready to sell today or simply one day in the future, Erin is the guide for that journey. She can help navigate that course – ensuring guidance, education and insight along the way".
Robin Bohbot, Former President of Your Sales Leads, Inc.
"Stocker helped me understand the business selling process and knew how to effectively deal with all of the unknown moving parts that exist in that process that I had no idea existed. Realized early on that doing it myself would have been extremely difficult without that guidance. Highly recommend his expertise, resources and knowledge to anyone thinking about an exit strategy".
Van Perry
"Erin ‐ I want to thank you for everything you have done to help us close this deal I really appreciate you, your time, and your patience it means so much to me. I wish you the very best! Thank you!!!!"
Aubrey Turnbow
"I would personally like to recommend Erin Bonner as a Business Broker. My business was a manufacturing company specializing in custom made products for businesses and major corporations. Erin was most helpful in the following - Excellent detailed preliminary work that went into positioning the company in the best light before going to market, including detailed help with the financials [recasting], branding… She found the perfect strategic buyer for a complex deal with lots of moving parts. This is a win/win deal – the buyer kept all the current employees and will be able to take the business to the next level of both sales and financials. She was very reliable and adhered to the strict confidentiality agreements we had in place. Please use Erin and all her years of experience to help with the simplest to the most complex deals".
Best Regards, Brad Lott
"The synergies between my business and the buyer’s existing business are phenomenal. The buyer will be able to take my well-established business and catapult it to the next level with additional resources at his disposal, not to mention the business acumen and personality to do so. This was extremely important to me. As most of my contractors were family members or related to family members. I wanted to make sure they would all be well taken care of well into the future under the new ownership. When the process began, I hadn’t realized how much detail and work went into the marketing and the entire sale process for the transaction broker. Luckily, she had the years of experience, knowledge, and perseverance to make it happen. Her consistent diligent follow up with the buyer made all the difference, as well as her coordination of all the parties involved and keeping the deal on track. For anyone who is ready to sell and exit their business, I would highly recommend the professional services of Erin Bonner. She not only found a buyer for my business that was more difficult to sell than the average B2B company, as it was outside the norm in terms of client base and seasonality, but Erin found the absolute perfect strategic buyer".
Sincerely, Steve Sennikoff, Sr
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